MARKETING YOUR BUSINESS.
A “brand” is more than just visual elements. It’s the combination of that along with the messaging, products and services you provide, and the overall experience you deliver to your customers.
BUILDING YOUR BRAND.
More than just providing a service or selling a product you need to understand your value proposition. Why should someone use your service or buy your product rather than that of a competitor? Knowing your value proposition will help you determine your key target market which is imperative in creating an effective marketing strategy and brand identity.
PROMOTING YOUR BUSINESS.
There are thousands of ways you can promote your business to build awareness. However, if you want the best return on your investment you need to promote your unique brand identity and use the appropriate marketing channels that best reach out to your target market. Finally, you need to create messaging to get your value proposition across to your audience along with a call to action.
TURNING CLIENTS INTO BRAND ADVOCATES.
Do not make the mistake of underestimating the influence of your customers. On average unsatisfied customers will tell 15 others about their bad experience. On the other hand satisfied customers will tell about 6 other people about their experience. It's also cheaper to retain existing customers than to attain new customers. Taking that extra step and making your customers feel valued throughout and even after their experience will help transform them into loyal customers. Over time consistency in providing exceptional service to loyal customers will turn them into brand advocates and they will be more likely to recommend your business to others. Word of mouth is one of, if not the most effective forms of marketing.